Remento, the creator of the Remento Life Story Book, launches a new TV campaign in partnership with TV agency Marketing Architects. The campaign runs nationally across streaming TV beginning in November and continues through the holiday gifting season.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261102652361/en/
Remento turns a parent’s spoken memories into a hardcover book their family can read and hear. Each week, the storyteller gets a question by text or email, taps a link from any device, and speaks their response. There’s no app, login, or writing. Remento’s Speech-to-Story™ transforms each recording into a written chapter, while QR codes printed on every chapter let loved ones hear the stories in the storyteller’s own voice. Families have recorded more than 1 million stories on Remento so far.
Many books start as gifts from adult children for a parent or grandparent. And because Remento can be delivered digitally on any date the buyer chooses, there’s no ship-by deadline.
“Almost everyone has someone in their life whose stories they’d love to know better,” said Charlie Greene, Founder and CEO of Remento. “The holidays give us a chance to turn time together into something lasting. We want to help families discover stories they’ve never heard and preserve the voices they love, so future generations can feel that connection, too.”
The campaign includes three commercials. Remento produced two commercials highlighting a grandmother’s love of dancing shared through three generations. Marketing Architects developed a third spot around the idea that the best family stories are ones no one has heard yet. It opens on adult children learning new things about their parents and grandparents, then shows how Remento captures those stories. All three creatives will run in-market to determine top performers.
Media runs through Annika®, Marketing Architects’ media-buying AI, which buys streaming inventory against Remento’s audience and performance goals.
“Advertising works best when the emotion is real, and Remento’s was already there before we got involved,” said Dhiren Khemlani, SVP Strategic Growth at Marketing Architects. “Everyone has someone in their family with stories they haven’t asked about yet, and our job was making sure Remento is the first answer they see as the holiday shopping season gets underway.”
About Remento
As seen on Shark Tank, Remento has helped families record more than one million stories. Its Life Story Book turns a lifetime of spoken memories into a hardcover memoir, with no writing required and the storyteller’s voice preserved alongside every story. Learn more at remento.co.
About Marketing Architects
Marketing Architects is an All-Inclusive TV agency that helps brands get more out of TV advertising. Founded in Minneapolis, Marketing Architects has spent 30 years building homegrown technology to solve TV’s pricing, measurement and scale challenges. For more information, please visit marketingarchitects.com.
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