Epoxy Flooring Franchise Expands Nationally With $131K Entry Point

Garage Flooring Franchise Targets National Growth With Founder-Led Training and Updated Investment Range

Omaha, United States – July 8, 2026 / The Garage Floor Company Franchise /

The Garage Floor Company Franchise is accelerating its national expansion, formally opening franchise territories across the United States and announcing an updated investment range of $131,506 to $249,882 for prospective owners entering the garage flooring franchise market. The move reflects a deliberate push to grow the brand’s footprint beyond its existing markets and place owner-operators in regions where demand for professional concrete coating services has outpaced local supply.

Founder-Led Training at the Core of the Model

What separates The Garage Floor Company Franchise from many service-based franchise systems is the direct involvement of its founders in the training process. Jeff Gannon and Dan Feltman, who built the brand from the ground up, personally lead hands-on training for incoming franchisees. This approach ensures that the techniques, standards, and customer experience philosophies that defined the original business are transferred directly to each new operator rather than filtered through layers of corporate instruction.

The training program covers technical installation methods, job-site management, and the operational systems that franchisees rely on from day one. By keeping founders at the center of onboarding, The Garage Floor Company Franchise maintains consistency across locations while giving new owners direct access to the people who developed the processes they are learning.

“Our goal has always been to give franchisees the knowledge and confidence to run a business they are proud of,” said Jeff Gannon, Co-Founder of The Garage Floor Company Franchise. “Being personally involved in training is not just something we do at the start – it is a reflection of how seriously we take the success of every person who joins this system.”

The ‘Power of the Shield’ and What It Means for Franchisees

Central to the brand’s identity is its ‘Power of the Shield’ positioning, a concept that communicates the protective and durable nature of the polyurea and polyaspartic coatings The Garage Floor Company Franchise installs. The branding is designed to resonate with homeowners who want a finished garage floor that holds up under real conditions – vehicle traffic, chemical spills, temperature swings, and daily use.

For franchisees, the ‘Power of the Shield’ is more than a marketing phrase. It represents the product quality and installation standards they are trained to deliver and the promise they make to customers in their exclusive territories. Exclusive territory rights mean that franchisees operate without internal competition from other The Garage Floor Company Franchise owners, giving each operator a defined market to build and grow without brand overlap.

Transparent Financials and a Defined Entry Point

The updated investment range of $131,506 to $249,882 reflects the full cost of entering the epoxy flooring franchise system, including equipment, initial fees, and startup expenses. The Garage Floor Company Franchise has structured its financial disclosures to give candidates a clear picture of what entry requires before they commit, an approach that aligns with the broader transparency that Gannon and Feltman have built into the franchise model.

The range accommodates different market sizes and operational configurations, allowing prospective owners to evaluate the investment against the revenue potential of their specific territory. Co-Founder Dan Feltman has been closely involved in shaping the financial framework to ensure that new franchisees enter the system with realistic expectations and the resources to execute successfully.

About The Garage Floor Company Franchise

The Garage Floor Company Franchise is a U.S.-based garage flooring franchise that provides professional polyurea and polyaspartic floor coating services to residential customers. Founded by Jeff Gannon and Dan Feltman, the company offers franchisees exclusive territories, founder-led training, and a defined investment structure ranging from $131,506 to $249,882. The brand’s ‘Power of the Shield’ identity anchors its marketing and service standards across all franchise locations.

Learn more at The Garage Floor Company Franchise