New clinical-ingredient formula draws on peer-reviewed research linking renal health to urinary control and pelvic floor muscle integrity; product available nationwide through authorized online retailer.
Nashville, Tennessee — June 17, 2026 —NewEra Naturals, a U.S.-based nutritional supplement company, today announced the commercial availability of NewEra Protect, a once-daily dietary supplement designed to support kidney function, urinary tract health, and pelvic floor muscle integrity in women aged 40 and older. The product, distributed exclusively through ClickBank’s authorized retail network, combines seven plant-based and micronutrient ingredients—each selected on the basis of published clinical literature—into a vegetarian capsule formulation manufactured at an FDA-registered, GMP-certified facility in the United States.
NewEra Protect enters a market segment where demand for non-pharmaceutical urinary health solutions has increased steadily. According to data published by the National Association for Continence, urinary incontinence affects approximately 25 million adults in the United States, with women accounting for roughly 75 percent of those cases. Hormonal shifts associated with perimenopause and menopause, combined with age-related changes in connective tissue and smooth muscle tone, are frequently cited in clinical literature as contributing factors to stress and urge incontinence in mid-life women.
Background: The Kidney-Pelvic Floor Research Basis
The formulation of NewEra Protect is informed by an emerging body of research examining the relationship between kidney function and pelvic floor health. Studies published in peer-reviewed journals have identified impaired renal filtration as a variable associated with systemic oxidative stress, which in turn may affect the integrity of smooth muscle tissue, including the musculature that supports the bladder and urethral sphincter.
A 2023 systematic review and meta-analysis published in Nutrition Research examined randomized controlled trials involving resveratrol—one of the seven active ingredients in NewEra Protect—and found that supplementation was associated with modest improvements in renal function markers in general adult populations. Separately, research published in Evidence-Based Complementary and Alternative Medicine examined the effects of Crataeva nurvala bark extract on oxidative stress-related gene expression in renal tissue, noting antioxidant and anti-inflammatory activity in the study model.
The company cites this research and ten additional peer-reviewed citations as the scientific rationale underlying ingredient selection, emphasizing that the supplement is not intended to diagnose, treat, cure, or prevent any disease, and that individual results will vary.
Product Formulation and Ingredient Overview
NewEra Protect contains a proprietary blend the company refers to as its Advanced Kidney Support complex. The seven active ingredients, and the published research associated with each, are summarized below. Per the product label, each two-capsule serving provides the following disclosed quantities:
Ingredient Dosage Disclosure (Per 2-Capsule Serving)
- Boswellia Serrata Extract — 200 mg
- Sumac Extract (Rhus chinensis) — 150 mg
- Horsetail Extract (Equisetum arvense) — 100 mg
- Crataeva Nurvala Bark Extract — 150 mg
- Elemental Zinc — 15 mg (136% Daily Value)
- Vitamin D3 (Cholecalciferol) — 25 mcg / 1,000 IU (125% Daily Value)
- Resveratrol — 100 mg
Note: Quantities listed reflect label-declared values as provided by NewEra Naturals. Independent verification of per-batch potency is available via certificate-of-analysis upon request. Individuals with medical conditions or taking prescription medications should consult a licensed healthcare provider before use.
Boswellia Serrata Extract
Boswellia serrata, a resin-bearing tree native to India, has been studied for its triterpenoid acids, which exhibit anti-inflammatory properties. A randomized, double-blind, placebo-controlled clinical trial published in Complementary Therapies in Clinical Practice investigated a Boswellia serrata-based herbal product in combination with pelvic floor muscle training in women with stress incontinence, reporting statistically significant reductions in incontinence episodes in the active treatment group relative to control. NewEra Protect includes Boswellia in support of inflammatory response modulation and bladder function.
Sumac Extract (Rhus chinensis)
A 2024 study published in Nutrients evaluated the effects of Chinese sumac fruit on hyperuricemia and uric acid nephropathy in a murine model fed a high-purine diet, observing protective effects on renal tissue associated with the fruit’s polyphenol content. NewEra Protect incorporates sumac extract as part of the formula’s kidney support component and for its purported contribution to the neural signaling pathway between the bladder and the central nervous system, sometimes referred to in clinical literature as the bladder-brain connection.
Horsetail Extract (Equisetum arvense / hyemale)
Horsetail, a silica-rich plant with documented use in European herbal medicine, has been studied for its effect on urinary markers and wound healing. Research published in Phytomedicine in 2022 found that an aqueous extract of Equisetum arvense stimulated the secretion of Tamm-Horsfall protein in human urine following oral intake, a finding the researchers linked to potential supportive effects on urinary tract health. An additional study published in Pharmaceuticals in 2023 found that Equisetum hyemale extract modulated inflammatory markers and collagen synthesis in a diabetic wound healing model. NewEra Protect includes horsetail extract to support kidney function, hair, skin, and nail integrity.
Crataeva Nurvala Bark Extract
Crataeva nurvala, a tree recognized in Ayurvedic medicine for its application in urinary disorders, is included in NewEra Protect for its published renal and bladder effects. A 2018 study in the Journal of Ethnopharmacology assessed the protective effects of Crataeva nurvala extracts against renal ischemia-reperfusion injury in a rodent model, attributing the observed protection to antioxidant and anti-inflammatory pathways. Clinical research on the species has also examined its role in reducing detrusor muscle hyperactivity, which is relevant to symptoms of urinary urgency.
Elemental Zinc
Zinc’s role in renal health was examined in a 2023 paper published in Kidney360, which identified zinc deficiency as a potential driver of the cyclical relationship between chronic kidney disease and hypertension—conditions that also influence urinary function. NewEra Protect provides elemental zinc to support renal function and, according to the company’s formulation rationale, to help maintain pelvic floor muscular strength.
Vitamin D3 (Cholecalciferol)
Vitamin D insufficiency is well documented in the scientific literature as a variable associated with pelvic floor dysfunction. A randomized controlled trial published in BMC Women’s Health in 2022 evaluated vitamin D supplementation in premenopausal women with stress urinary incontinence and vitamin D insufficiency, finding statistically significant reductions in incontinence severity in the supplemented group. A separate study published in the Iranian Journal of Nursing and Midwifery Research examined vitamin D’s effects on vaginal atrophy in postmenopausal women, supporting a physiological rationale for its inclusion in women’s pelvic health formulations. NewEra Protect includes Vitamin D3 for renal support and—per the company’s cited literature—as a factor in healthy body composition maintenance.
Resveratrol
Resveratrol, a polyphenolic compound found in grapes, berries, and other plant sources, has been extensively studied for its antioxidant and anti-inflammatory properties. A review published in Oxidative Medicine and Cellular Longevity assessed resveratrol as a therapeutic candidate for chronic kidney disease patients, citing its ability to attenuate oxidative stress and inflammation in renal tissue. The 2023 meta-analysis referenced earlier—published in Nutrition Research—further supports a modest beneficial role for resveratrol in renal function parameters across adult populations. NewEra Protect includes resveratrol for kidney function support and its documented contribution to reducing oxidative burden in metabolic tissue.
Manufacturing Standards and Quality Assurance
NewEra Protect is manufactured in the United States at an FDA-registered facility operating in compliance with Current Good Manufacturing Practices (cGMP) as defined by 21 CFR Part 111. The formulation is non-GMO, sugar-free, stimulant-free, gluten-free, and non-habit forming. The product contains plant-based ingredients with no artificial additives. The standard dosage is two capsules per day, taken with water.
Each production batch of NewEra Protect undergoes third-party laboratory testing conducted by an independent, ISO-accredited analytical facility prior to release. Testing protocols assess identity, potency, and purity of active ingredients, and screen for the presence of heavy metals, microbial contaminants, and residual solvents in accordance with United States Pharmacopeia (USP) reference standards. Certificate-of-analysis documentation for individual batch results is available to healthcare professionals and qualified researchers upon written request submitted to hello@your-newera.com.
Executive Commentary
“The scientific literature on kidney health and pelvic floor function has been advancing steadily, and we believe there is a meaningful gap between what the research shows and the solutions currently available to women over 40 managing these concerns. NewEra Protect was built from the ground up around that research, with every ingredient selected because it appears in peer-reviewed clinical literature—not because it is inexpensive or widely marketed. Our goal is to offer women a credible, transparently formulated option that complements the guidance of their healthcare provider.”
— NewEra Naturals, Company Representative
Independent commentary on the formulation’s ingredient rationale has been provided by registered dietitian and women’s health nutrition consultant Dr. Sandra M. Fielding, R.D., Ph.D., who reviewed the cited literature on behalf of a third-party editorial board. Dr. Fielding is not affiliated with NewEra Naturals and received no compensation from the company for her review.
“The ingredient selection in this formulation reflects a reasonably coherent rationale grounded in published research. Several of the referenced studies—particularly those on Vitamin D3, Boswellia, and Crataeva nurvala—do support a plausible mechanistic pathway between the included nutrients and pelvic floor tissue health. As with all dietary supplements, consumers should understand that ingredient-level research does not automatically establish efficacy for the final formulation, and clinical oversight from a qualified healthcare provider remains the appropriate standard of care.”
— Dr. Sandra M. Fielding, R.D., Ph.D., Independent Registered Dietitian and Women’s Health Nutrition Consultant
Market Context
The global pelvic floor disorder treatment market was valued at approximately USD 2.4 billion in 2024 and is projected to expand at a compound annual growth rate of over six percent through 2030, according to a market intelligence report published by Grand View Research in 2024 (Pelvic Floor Disorder Treatment Market Size, Share & Trends Analysis Report, Grand View Research, 2024). While surgical and physical therapy interventions remain the primary clinical standard of care for moderate-to-severe pelvic floor dysfunction, consumer interest in adjunctive nutritional support has grown alongside increased awareness of the hormonal and metabolic factors that contribute to urinary symptoms in aging women.
Dietary supplements targeting bladder and urinary tract health are regulated by the U.S. Food and Drug Administration under the Dietary Supplement Health and Education Act of 1994 (DSHEA). Under this regulatory framework, manufacturers are responsible for ensuring the safety and accuracy of label claims before products reach market; the FDA does not pre-approve dietary supplement formulations. NewEra Protect’s product labels carry standard structure/function claim disclaimers in compliance with applicable FDA regulations, including the statement: ‘These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.’
Consumer Use and Recommended Approach
The company recommends that women consult a licensed healthcare provider before beginning NewEra Protect, particularly those who are pregnant, breastfeeding, managing a diagnosed medical condition, or currently taking prescription medications. The product is formulated for adult women and is not intended for individuals under the age of 18.
Based on user-reported outcomes collected by the company, NewEra Protect recommends a minimum usage period of 90 to 180 consecutive days to evaluate the formula’s effects, consistent with the timeframes used in a number of the clinical studies referenced in the product’s scientific literature. The company acknowledges that, as with any dietary supplement, individual response will vary based on factors including baseline nutritional status, existing health conditions, lifestyle habits, and concurrent medical treatments.
NewEra Protect is available in 30-day, 90-day, and 180-day supply configurations. Current pricing and package information can be verified at neweraprotect.com. The product ships within the United States and select international markets through ClickBank’s authorized retail platform.
Guarantee Policy
NewEra Naturals offers a 60-day, 100% money-back guarantee on all NewEra Protect purchases. Customers who are not satisfied with the product may return it within 60 days of purchase—including open or empty bottles—for a full refund, excluding shipping costs where applicable. Consumers are encouraged to review the full terms of sale at neweraprotect.com/terms-of-sale prior to purchase.
Important Disclaimer
NewEra Protect is a dietary supplement and is not a pharmaceutical drug. It has not been evaluated or approved by the U.S. Food and Drug Administration for the diagnosis, treatment, cure, or prevention of any medical condition, including urinary incontinence, pelvic floor dysfunction, or renal disease. Women experiencing clinically significant urinary symptoms are encouraged to consult a qualified healthcare professional for a comprehensive medical evaluation. The scientific references cited in this press release describe research on individual ingredients; they do not constitute proof of efficacy for the NewEra Protect formula as a whole. ClickBank’s role as authorized retailer does not constitute an endorsement, approval, or review of NewEra Protect or any claims made in its promotion.
Selected Scientific References
The following peer-reviewed publications were cited by NewEra Naturals as supporting the ingredient rationale for NewEra Protect:
- Abdollahi S et al. Resveratrol may mildly improve renal function in the general adult population: A systematic review and meta-analysis of randomized controlled clinical trials. Nutrition Research. 2023; 113:1–13.
- Saldanha JF et al. Resveratrol: Why is it a promising therapy for chronic kidney disease patients? Oxidative Medicine and Cellular Longevity. 2013; 963217.
- Rangaswamy PA & Sultana A et al. Efficacy of Boswellia serrata L. and Cyperus scariosus L. plus pelvic floor muscle training in stress incontinence in women of reproductive age. Complementary Therapies in Clinical Practice. 2014; 20(4):230–236.
- Ume AC et al. Zinc Deficiency: A Potential Hidden Driver of the Detrimental Cycle of Chronic Kidney Disease and Hypertension. Kidney360. 2023; 4(3):398–404.
- Takacs P et al. Randomized controlled trial for improved recovery of the pelvic floor after vaginal delivery with a specially formulated postpartum supplement. Obstet Gynecol Sci. 2020; 63(3):305–314.
- Rad P et al. The effect of vitamin D on vaginal atrophy in postmenopausal women. Iranian Journal of Nursing and Midwifery Research. 2015; 20(2):211–215.
- Shahraki SK et al. Effect of vitamin D supplementation on the severity of stress urinary incontinence in premenopausal women with vitamin D insufficiency. BMC Women’s Health. 2022; 22:431.
- Jahan I et al. Crataeva nurvala Bark Extract Modulates Oxidative Stress-Related Gene Expression. Evidence-Based Complementary and Alternative Medicine. 2023; 4720727.
- Mo B et al. Aqueous extract from Equisetum arvense stimulates secretion of Tamm-Horsfall protein in human urine after oral intake. Phytomedicine. 2022; 104:154302.
- Ma N et al. Chinese Sumac (Rhus chinensis Mill.) Fruits Prevent Hyperuricemia and Uric Acid Nephropathy. Nutrients. 2024; 16(2):184.
About NewEra Naturals
NewEra Naturals is a nutritional supplement company incorporated in the state of Delaware and operationally headquartered in Nashville, Tennessee. Founded in 2023, the company focuses on developing science-informed formulations for women’s wellness. Its flagship product, NewEra Protect, is manufactured at an FDA-registered, GMP-certified facility in the United States and is distributed through authorized online retail channels. NewEra Naturals is committed to ingredient transparency, consumer education, and evidence-based product development.
MEDIA CONTACT
NewEra Naturals — Media & Public Relations
Email: hello@your-newera.com
Toll-Free: 1-800-390-6035
International: +1 208-345-4245
Website: https://neweraprotect.com
Hours: Monday–Friday, 9:00 AM – 5:00 PM EST
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